BYOD Be Your Own Desire Cosmetics LLC

Lashanda Talley is the Founder and CEO of Be Your Own Desire® (BYOD) Cosmetics, a beauty brand born from resilience, ambition, and an unwavering belief in the power of self-confidence. A Fort Worth, Texas native, Lashanda transformed a season of career uncertainty into an opportunity to build something meaningful. What began as a personal vision in 2015 evolved into a beauty brand now reaching customers through nationally recognized retailers and beauty partnerships. As a self-funded entrepreneur who has invested years of dedication into her vision, Lashanda’s mission extends beyond cosmetics. She is passionate about inspiring others to embrace their individuality, pursue their dreams, and recognize that they never needed permission to become who they were destined to be.