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This platform transforms love into economic action by investing in the creators and founders who shape our world.

A marketplace of over 125 Black-owned brands, backed by ESSENCE.

Best-Selling This Week

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Cart"Mimi" Toy Collectible Bag Charm

DomoINK

"Mimi" Toy Collectible Bag Charm

$45.00
Four Kings IV Pin Button

Fearlessly Hue by Dana Todd Pope

Four Kings IV Pin Button

$7.00
I am Smart Kind Important Pin Button

Fearlessly Hue by Dana Todd Pope

I am Smart Kind Important Pin Button

$7.00
Ed = Op Girl Pin Button

Fearlessly Hue by Dana Todd Pope

Ed = Op Girl Pin Button

$7.00
Leader Boss CEO Boy I Pin Button

Fearlessly Hue by Dana Todd Pope

Leader Boss CEO Boy I Pin Button

$7.00
LBC Words Pin Button, Black

Fearlessly Hue by Dana Todd Pope

LBC Words Pin Button, Black

$7.00
Chess Master Pin Button

Fearlessly Hue by Dana Todd Pope

Chess Master Pin Button

$7.00
LBC Words Pin Button, White

Fearlessly Hue by Dana Todd Pope

LBC Words Pin Button, White

$7.00
Splendor of the Skies I Pin Button

Fearlessly Hue by Dana Todd Pope

Splendor of the Skies I Pin Button

$7.00
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CartUltra Shine Pin

Melanin Meanings

Ultra Shine Pin

$10.00
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CartHold Your Ear Grease Pin

Melanin Meanings

Hold Your Ear Grease Pin

$10.00
Add to
CartIt's Summer Somewhere - Classic Lacquer

Pear Nova

It's Summer Somewhere - Classic Lacquer

$8.11 $13.50

Founders We Love

Giftsets & Bundles

WeLoveUs.Shop Gift Card

WeLoveUs

WeLoveUs.Shop Gift Card

From $10.00
The Ultimate Wellness Duo - Gift Set

Ambiance Scents by Talata

The Ultimate Wellness Duo - Gift Set

$63.00
Add to
CartEFORI FRAGRANCE DISCOVERY SET

Efori

EFORI FRAGRANCE DISCOVERY SET

$48.00
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CartEssieSpice Mini Spice Essentials - GIFT SET

EssieSpice

EssieSpice Mini Spice Essentials - GIFT SET

$25.00 $27.00
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CartNoire Noel Holiday Candle Gift Set | 3 Pack

Black Paper Party

Noire Noel Holiday Candle Gift Set | 3 Pack

$49.99
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CartNana's Kitchen Holiday Candle Gift Set | 3 Pack

Black Paper Party

Nana's Kitchen Holiday Candle Gift Set | 3 Pack

$49.99
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CartComplete collection discovery set

The Alloy Studio

Complete collection discovery set

$50.00
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CartBody Ritual Duo — Body Wash & Lotion

Pueblo Remedy

Body Ritual Duo — Body Wash & Lotion

$29.49 $32.98
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CartDaily Ritual — Body Wash, Lotion + Bar Soap

Pueblo Remedy

Daily Ritual — Body Wash, Lotion + Bar Soap

$31.99 $38.97
Add to
CartShower Starter — Bar Soap & Body Wash

Pueblo Remedy

Shower Starter — Bar Soap & Body Wash

$19.99 $22.48
Add to
CartFeminine Hygiene Kit – Stay Fresh, Balanced & Confident

Femigist

Feminine Hygiene Kit – Stay Fresh, Balanced & Confident

$39.99
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CartHydration Collection – Moisture Retention & Shine

Floraebeauty

Hydration Collection – Moisture Retention & Shine

$79.00 $90.00
Black Friday Sale

Black Friday Sale

Shop With Purpose This Black Friday Bring meaning to your holiday lists with our Black Friday deals.

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Items Under $100

Bubble Sleeve Shirt Dress

Lizeo

Bubble Sleeve Shirt Dress

$99.00
Add to
CartThe Bridget Dangle Earrings

Ora Ana

The Bridget Dangle Earrings

$79.00
Add to
CartAztec Archetype Gray

Vontélle Eyewear

Aztec Archetype Gray

$99.00
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CartPETAL BODY DRIP Moisturizing & Nourishing Body Oil

ONYX + PETAL

PETAL BODY DRIP Moisturizing & Nourishing Body Oil

$63.00
ABEILLE CREATIONS- Zanele Design – Women’s Kimono Robe

Abeille Creations (ABL)

ABEILLE CREATIONS- Zanele Design – Women’s Kimono Robe

$99.00
ABEILLE CREATIONS- ASILI Design- Long Satin Kimono Robe

Abeille Creations (ABL)

ABEILLE CREATIONS- ASILI Design- Long Satin Kimono Robe

$99.00
The Bobbi Lock Necklace

Ora Ana

The Bobbi Lock Necklace

$99.00
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CartXL Organic Silk Hair Bonnet Silver

LINA LENNOX

XL Organic Silk Hair Bonnet Silver

$98.00
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CartBE MORE | Madagascar Vetiver & Woods Signature Candle - 12oz

Ambiance Scents by Talata

BE MORE | Madagascar Vetiver & Woods Signature Candle - 12oz

$85.00
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CartBE MINE | Vanilla & Shea Scented Candle - 12oz

Ambiance Scents by Talata

BE MINE | Vanilla & Shea Scented Candle - 12oz

$85.00
Pink and Green - HBCU Legacy Adult Crewneck

HBCU Legacy Fashion

Pink and Green - HBCU Legacy Adult Crewneck

$80.00
Red and White - HBCU Legacy Adult Crewneck

HBCU Legacy Fashion

Red and White - HBCU Legacy Adult Crewneck

$80.00
Bags

Bags

Elevate your everyday carry or evening glam with statement bags crafted with purpose.

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Hair

Hair

Transform your routine with nourishing formulas and expert care crafted to bring out the best in every hair texture.

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Recently Added

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CartSantal Romance Body Butter - Inspired by Wedding Silk Santal

Botanica Naturale

Santal Romance Body Butter - Inspired by Wedding Silk Santal

$22.00
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CartMarshmallow Cloud Body Oil - Inspired by Boujee Marshmallow

Botanica Naturale

Marshmallow Cloud Body Oil - Inspired by Boujee Marshmallow

$21.00
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CartSugar Cookie Body Butter

Botanica Naturale

Sugar Cookie Body Butter

$22.00
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CartMade Her Blush Body Butter

Botanica Naturale

Made Her Blush Body Butter

$22.00
Add to
CartSundress Body Butter

Botanica Naturale

Sundress Body Butter

$22.00
Add to
CartVanilla Bean & Marshmallow Body Butter

Botanica Naturale

Vanilla Bean & Marshmallow Body Butter

$22.00
Add to
CartOatmilk & Honey Body Butter

Botanica Naturale

Oatmilk & Honey Body Butter

$22.00
Add to
CartVanilla Bean & Marshmallow Body Oil

Botanica Naturale

Vanilla Bean & Marshmallow Body Oil

$21.00
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CartMilk & Brown Sugar Body Butter

Botanica Naturale

Milk & Brown Sugar Body Butter

$22.00
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CartVanille Body Butter - Inspired by Vanilla 28

Botanica Naturale

Vanille Body Butter - Inspired by Vanilla 28

$22.00
Add to
CartCoconut Milk & Shea Body Butter

Botanica Naturale

Coconut Milk & Shea Body Butter

$22.00
"Jumping to Higher Heights I" Puzzle (120 or 252-Piece)

Fearlessly Hue by Dana Todd Pope

"Jumping to Higher Heights I" Puzzle (120 or 252-Piece)

From $37.00

Bath & Body

Add to
CartCucumber + Eucalyptus Bar Soap — 5 oz

Pueblo Remedy

Cucumber + Eucalyptus Bar Soap — 5 oz

$6.91 $7.99
Vagelly – pH-Balanced Feminine Wash with Boric Acid

Femigist

Vagelly – pH-Balanced Feminine Wash with Boric Acid

$16.99
Add to
CartWipey Material – Natural On-the-Go Wipes

Femigist

Wipey Material – Natural On-the-Go Wipes

$5.99
Add to
CartFeminine Hygiene Kit – Stay Fresh, Balanced & Confident

Femigist

Feminine Hygiene Kit – Stay Fresh, Balanced & Confident

$39.99
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CartKHAM Kojic Soap (w/ Turmeric)

MANË || Hair & Skin

KHAM Kojic Soap (w/ Turmeric)

$19.85
Add to
CartLENÇÓIS Exfoliating Luffa Body Bar

MANË || Hair & Skin

LENÇÓIS Exfoliating Luffa Body Bar

$12.85
Shea Soap

R&R Skincare

Shea Soap

$24.00
Add to
CartCucumber + Eucalyptus Bar Soap — 3 Pack

Pueblo Remedy

Cucumber + Eucalyptus Bar Soap — 3 Pack

$15.99 $17.97
Add to
CartExfoliating & Hydrating Coffee Body Scrub

CB

Exfoliating & Hydrating Coffee Body Scrub

$10.00
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CartBE ZEN | Matcha Tea & Benzoin Resin - Whipped Salt Body Scrub

Ambiance Scents by Talata

BE ZEN | Matcha Tea & Benzoin Resin - Whipped Salt Body Scrub

$39.00
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CartPersimmon + Oat Milk Soap

TERRA-TORY

Persimmon + Oat Milk Soap

$20.00
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CartGolden Turmeric Moisturizing Body Scrub

SKIN BY IREI

Golden Turmeric Moisturizing Body Scrub

$30.00

Food & Drink

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CartSampler Pack

Pecandy Co

Sampler Pack

$58.00
Sorrel & Ginger Flavored Syrup

Caribe & Co.

Sorrel & Ginger Flavored Syrup

From $18.00
Peach Cobbler

Tea Please

Peach Cobbler

From $21.00
Sock It To Me Cake

Tea Please

Sock It To Me Cake

From $21.00
Strawberry Shortcake

Tea Please

Strawberry Shortcake

From $21.00
Cinnamon Roll

Tea Please

Cinnamon Roll

From $21.00
Dark Chocolate

Tea Please

Dark Chocolate

From $21.00
WIPS Red Scotch Bonnet, Citrusy Pepper Sauce (6 fl oz)

West Indies Peppa Sauce

WIPS Red Scotch Bonnet, Citrusy Pepper Sauce (6 fl oz)

From $15.00
Add to
CartChicken Spice "Gotta Eat"

Lomar Farms

Chicken Spice "Gotta Eat"

$8.00
Add to
CartAlmond Cake Mix

Flour & Olive

Almond Cake Mix

$15.99
Lemon Pound Cake

Pecandy Co

Lemon Pound Cake

From $20.00
Add to
CartBiotin Hair Skin & Nails 5000mcg

S-Secrets

Biotin Hair Skin & Nails 5000mcg

$27.00